Global tire producer Michelin has announced its support of a Europe-based joint venture (JV) it says will “create the world’s first large-scale tire recycling group.”
Michelin Poised to Boost Tire Recycling Presence
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A New Recycling Technique Breaks Down Old Tires into Reusable Materials
Automobile tires are the classic example of a high-volume product derived from non-renewable petroleum resources that is designed for single use; they do not fit the desired paradigm of reduce, reuse, recycle.
